AJ Titong

Pronouns: she/her

AJ Titong is a co-founder and partner at reimagine collective, a strategist, trainer, and liberatory coach.

Her relationship with storytelling began in childhood, when she redesigned picture books to feature characters who looked and sounded like her friends and family, and listened to elders share stories of their upbringing in the Philippines over weekend games of mahjong and pusoy dos. Today, she works with diverse communities across the country and the Pacific, supporting people and coalitions to use storytelling, values-based messaging, and digital organizing to move strategy, build narrative power, and deepen connection. One of her earliest trainings in the 2010s focused on helping organizers, community-based organizations, and coalitions integrate social media into their organizing and policy work, marking the start of her long-standing commitment to communications for movement building.

AJ brings nearly 20 years of experience in strategic communications, coaching, and facilitation. She leads 1:1 communications coaching and has facilitated trainings for audiences of more than 200. Whether working with grassroots organizers, policy advocates, or executive leaders, AJ blends curiosity, clarity, and a sense of play to help people sharpen their voice and vision.

In 2025, AJ was named a Tory Burch Foundation Fellow. She served on the National Youth Advisory Board for Young Invincibles, where she helped shape national policy conversations and deepen youth engagement strategies. That experience, along with her broader movement work, helped her hone her skills in storytelling, digital organizing, and communications strategy.

AJ studied design at the Arts Institute in San Francisco, holds a degree in Asian American Studies with a focus on Communication Studies from UCLA, and is a certified liberatory coach through Coaching for Healing Justice and Liberation.

Outside of reimagine collective, AJ can be found documenting family recipes with her mom, exploring nature’s scenery, traveling to visit friends and chosen family across the map, and always on the lookout for her next matcha adventure.